Spend that earns its place.
Paid social that supports an organic system that's already working, rather than propping up a funnel with holes in it. If your product pages aren't converting yet, we'll tell you that before we tell you to spend more on ads. This page covers exactly what's included, who it's a fit for, and how we report on it. No call required to find that out.
Paid media can't fix a product page that isn't converting.
We'll only recommend Meta Ads once we're confident the site behind it can actually convert the traffic. Otherwise you're just paying more to find out your funnel leaks, something an audit would have told you for free.
Three ways we make spend earn its place.
Audience & creative strategy
Creative and targeting built around who actually buys from you, not a generic "ecommerce audience" template reused across every account.
Prospecting & retargeting, properly split
New-customer and warm-audience spend managed and reported separately, so you can actually see which is doing the work.
Spend efficiency reporting
Monthly reporting on ROAS and CPA against actual revenue, in plain language, not a screenshot of the Ads Manager dashboard.
We're honest about Meta Ads fit, in both directions.
Paid spend amplifies what's already true about your site, good or bad. We'd rather check first.
A great fit
- Organic foundation already converting, and you want to add volume on top
- Clear margin to support paid acquisition without it eating the profit
- Want prospecting and retargeting managed and reported separately
- Comfortable treating paid as a system to optimise, not a switch to flip on
Probably not a fit
- Expecting paid to fix a product page that isn't converting: it won't, and we'll say so before taking the budget
- Margin too thin to support acquisition cost on top of product cost
- Wants paid-first growth instead of an organic foundation: that's not our starting point
- No tracking or attribution in place to actually measure what's working
We check the funnel before we spend a penny.
Check the funnel can convert it
A quick conversion-rate and tracking audit before we recommend spending a penny on ads.
Build campaigns around real margin
Targeting, creative and budget split set against what your margin can actually support, not a generic launch playbook.
Report on ROAS & revenue, monthly
Spend efficiency reported against actual revenue impact, not vanity click and impression numbers.
Meta Ads, answered honestly.
What is Meta Ads for ecommerce?
Meta Ads is paid advertising across Facebook and Instagram, used to prospect new customers and retarget existing visitors. Used well, it amplifies an ecommerce funnel that already converts. It can't fix one that doesn't.
Will you take us on even if our site isn't converting yet?
We'll tell you honestly if that's the case first. We usually recommend web design or a conversion audit before we take paid budget, rather than spending it against a leaky funnel.
What's a realistic ROAS to expect?
It depends heavily on margin and category, so we won't quote a generic number upfront. We'll set a realistic target once we understand your actual margins and current performance.
Do you also do Google Ads?
We're organic search and Meta specialists. If Google Ads or Shopping is the better fit for your situation, we'll tell you honestly rather than take the budget anyway.
How is this different from just boosting posts?
Boosting a post isn't a strategy. This is properly structured prospecting and retargeting campaigns, built and reported on separately, against a real budget and margin.
Paid works best on top of a system that already converts.
Runs alongside Web Design and SEO. See how it all fits together.
Ready to find out if your funnel can take paid spend?
Book a 20-minute call. We'll tell you honestly whether Meta Ads is the right next move, and if it isn't yet, we'll say that too.