SEO judged on revenue, not rankings.
Technical, content and commercial SEO built to grow sales, not vanity impressions. If a metric doesn't move your business, we don't pretend it matters. This page covers exactly what's included, who it's a fit for, and how we report on it. No call required to find that out.
We're not one of those agencies patting ourselves on the back for impression growth.
Rankings and traffic are useful signals, not the outcome. Every report we send ties back to revenue: Brad and Remel run that reporting process personally, every month, for every client. If a metric doesn't move your business, we don't pretend it matters.
Five ways we move the number that matters.
Technical SEO
Site architecture, crawl budget, indexation and Core Web Vitals, fixed properly, not just flagged in an audit PDF you're left to action yourself.
Commercial content
Category and product page content built to rank and convert at the same time, never just padded out to hit a word count.
Content & topical authority
Guides and resources that earn rankings for the terms your customers search before they're ready to buy, not just after.
Digital PR & link building
Earned coverage and links that move rankings and put your brand in front of the audience that hasn't found you yet.
Reporting that means something
Monthly reporting tied to revenue and sales, in plain language, with a direct line to Brad or Remel to ask "why" any time. Not an account manager relaying it secondhand.
We're honest about SEO fit, in both directions.
SEO compounds. It's not a fit for every situation, and we'd rather tell you that upfront.
A great fit
- Selling well in other channels but not showing up when people search for what you sell
- Have the product and margin to reinvest in a channel that compounds over time
- Want reporting tied to revenue, not vanity impressions
- Comfortable playing a 3-6 month game, not expecting week-one miracles
Probably not a fit
- Already ranking well and specifically want Google Shopping or paid-first growth: that's not our lane, and we'll say so upfront
- Wants a guaranteed #1 ranking by a fixed date: nobody can honestly promise that
- Brand new store with nothing to sell yet: get the product and site right first
- Wants to chase rankings for their own sake, with no link back to sales
Audit, roadmap, report. In that order.
Audit the technical & content gap
Crawl, indexation, content and competitor gap analysis specific to your site, not a generic checklist.
Build the roadmap, not a retainer
We prioritise whichever fixes and content will move revenue first, and sequence the rest around it.
Report on revenue, monthly
Rankings and traffic reported alongside the number that actually matters: sales.
SEO, answered honestly.
What is SEO?
SEO (search engine optimisation) is the practice of improving a website so it ranks higher in organic (unpaid) search results, earning more qualified traffic and revenue from people already searching for what you sell. It covers technical fixes, content, and earned links and coverage.
How long does SEO take to show results?
SEO compounds rather than switches on overnight. Most clients see meaningful movement in traffic and revenue within a few months, though the exact timeline depends on your site's starting point and how competitive your market is. We'll give you an honest estimate on the first call, not a sales-friendly one.
Do you report on rankings or revenue?
Both, but revenue leads. Rankings and traffic are useful diagnostic signals, but every report ties back to the number that actually matters: the impact on your sales. If a metric doesn't move your business, we don't pretend it matters.
What if my site is brand new and has no rankings yet?
That's a longer, different game than improving an existing site's rankings. We'll tell you honestly what to expect and price it accordingly, rather than promising fast results in a market you haven't earned trust in yet.
Can you guarantee a #1 ranking?
No, and any agency that does is telling you what you want to hear. What we can do is show you exactly what we're doing and why, every month, and stop if it isn't working.
Do you do Google Shopping or paid search?
No, we're organic search and sales specialists. If paid-first growth is what you actually need, we'll tell you honestly rather than take the budget anyway.
SEO gets them there. The rest of the system keeps them.
Runs alongside Web Design and Email. See how it all fits together.
Ready to find out if SEO is your fastest lever?
Book a 20-minute call. We'll tell you honestly where the opportunity is, and if it isn't SEO, we'll say that too.