Built to remove friction, not just look good.
Product pages, category pages and checkouts, designed and built around one question: does this help or hurt conversion. Everything else is secondary. This page covers exactly what's included, who it's a fit for, and how we work. No call required to find that out.
A beautiful site that doesn't convert is an expensive brochure.
We design and build product pages, category pages and checkouts around removing friction: every decision tested against whether it helps or hurts conversion, not just how it looks in a mockup. If your product pages aren't converting yet, we'll tell you that before we recommend spending on anything else.
Four places friction actually costs you sales.
Product pages
Imagery, copy and layout built to answer the question a buyer actually has, in the order they have it, not a template stretched over every SKU.
Category & navigation
Filtering and structure that gets someone from "browsing" to "found it" in as few decisions as possible, on mobile as much as desktop.
Checkout
Every field, step and distraction between "add to basket" and "order confirmed" questioned: most drop-off happens here, not on the homepage.
Shopify, headless & custom builds
Built on whichever platform actually fits your catalogue and scale. We're not selling you a platform we happen to specialise in regardless of fit.
We're honest about web design fit, in both directions.
A rebuild is a real investment. We'd rather tell you upfront if it's the wrong one right now.
A great fit
- Getting traffic but converting badly: the site is the leak, not the marketing
- An existing site that's slow, cluttered, or hard to manage on mobile
- Ready to test and iterate against real conversion data, not just launch and forget
- Wants a build that a small internal team can actually maintain afterwards
Probably not a fit
- Wants a portfolio-piece site with no real focus on conversion
- Traffic and demand aren't there yet: fix that first, a rebuild won't fix a demand problem
- Wants a fixed, unchangeable design with no room to test after launch
- Chasing the cheapest quote over a build that actually earns its cost back
Audit the funnel before we touch a mockup.
Find where the funnel leaks
Session recordings, analytics and a full funnel audit to find exactly where visitors drop off, not a generic checklist.
Design and build against that data
Every page and flow designed to fix what the audit found, not a generic template with your logo on it.
Test, then report on outcomes
Post-launch reporting tied to conversion rate and revenue, not just "the site's live now."
Web design, answered honestly.
What does ecommerce web design actually involve?
It's the design and build of every page a customer moves through on the way to buying: product pages, category pages and checkout, with each one built and tested around whether it helps or hurts conversion, not just how it looks.
How long does a rebuild take?
It depends on catalogue size and complexity, but most projects run a few months from audit to launch. We'll give you a realistic timeline on the first call, based on your actual scope, not a template answer.
Will a redesign definitely improve conversion?
No honest agency can promise that in isolation, which is why we audit first. If the real problem is traffic quality or product-market fit rather than the site itself, we'll tell you that before recommending a rebuild.
Do you work with our existing platform, or migrate us?
Both. We'll recommend whichever actually fits your catalogue and scale, including staying exactly where you are if that's the right call.
What happens after launch?
We keep reporting on conversion and revenue, and treat the site as something to keep testing and improving, not a one-off project that's "done" the day it goes live.
A great site with no traffic is still an empty shop.
Runs alongside SEO and Meta Ads. See how it all fits together.
Ready to find out where your funnel leaks?
Book a 20-minute call. We'll tell you honestly whether a rebuild is the right move, and if it isn't, we'll say that too.